Privacy Policy

Our commitment to your privacy

Casio Electronics Co. Limited and our group companies and any successor operators of its business ("we" and "us" respectively) are committed to protecting your privacy and will ensure that the information we obtain and use will always be processed and transferred in compliance with all applicable data protection laws and regulations. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. We make this notice available on our homepage and at every point where personally identifiable information may be requested.

1. Dealing with personal information

CASIO Electronics Co. Limited (“CASIO”) will only collect and process statistically-anonymous access figures from the web space provider, and this will not include any personal user information. The statistical access figures include, for example, the web sites that are accessed most frequently, as well as the previous page used to access the web site (e.g. via a search engine).

CASIO uses pixels and transparent GIF files to support online advertising. These files enable CASIO to track which adverts are used to access the particular Internet pages. The information which is produced and used in this way cannot be used to identify any specific individual - it does not contain any details of names, e-mail addresses, residential addresses or telephone numbers.

This statistical data is not related back to individual people, and is processed on a purely anonymous basis. It should be noted, however, that all Internet users leave traces when visiting web sites, and that these traces could be used at a later date for identification purposes, for instance by using the IP address.

No other personal information will be stored without your permission. You alone decide whether you wish to disclose your personal information to CASIO, for instance as part of a survey or whilst entering a competition. All information that is collected in this manner is handled in complete confidence, and is not disclosed to any third party without permission. It will only be stored while it is being used to carry out specific services that are provided, and will then be fully erased. This information will not be passed to third parties for advertising purposes unless you have given specific permission for this to be done. Permission can be withdrawn, and can be given electronically at any time, as long as this is a clear and conscious act on your part. Your compliance will be recorded by us, and you can access the contents of this compliance at any time.

All information given during product registration is evaluated on an anonymous basis, as this relates solely to improving products and their characteristics.

Personal data relating to company employees will only be published with the explicit permission of those affected.

2. Cookies

Some web services provided by CASIO use cookies to measure the number of visitors.

A cookie is a small file that is placed on the user's hard drive. It stores information about a visit to a particular website so that it can identify repeated visits. The information can only be read by the website that created the cookie. In the case of this website, this also includes CASIO Electronics Co. Limited. Personal information about the user is not stored.

You can configure your browser settings so that cookies are not accepted - this will affect technical programming, however, and may mean that you are unable to use certain offers and web services on Internet sites provided by CASIO. You can also delete cookies yourself at any time by following the relevant instructions provided by your browser software.

Personal information is also collected from competition entries and when orders are placed etc. CASIO Electronics Co. Limited will also handle this information in accordance with the legal regulations for data protection. Information will only be processed for advertising purposes in compliance with the legal regulations. Details can be found in the relevant conditions of entry or purchase.

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymisation, Google will truncate/anonymise the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available, under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

This website uses Google Analytics reports of demographic characteristics, which use data from interest-based advertising from Google as well as visitor data from third party providers (eg: age, gender and interests). This data is not attributable to a specific person and can be deactivated at any time via the display settings.

4. Right of disclosure

In accordance with the current law, if requested to do so, CASIO will notify you in writing and free of charge whether we are storing any personal information about you, and what this information consists of.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.


Our web site contains links to other web sites belonging to third parties. Please make sure when you leave our site that you have read that site's privacy policy.

Our Commitment To Accuracy

Should there be any inaccuracies in the information of which you inform us, or of which we become aware, please let us know and it shall be promptly rectified by us.

Our Commitment To Children's Privacy

Protecting the privacy of the very young is especially important. For that reason, when a visitor we actually know is under 13 years of age provides us with an e-mail address in the course of using our website and registers to receive marketing information from us, his/her parent or guardian will receive an e-mail notification (to the address the child has supplied for them) that provides the parent or guardian with instructions on how to remove his/her child's email address from our mailing list.

If such a user wins any contest, notification of the win will also be sent to the parent or guardian's e-mail address provided by the child when he/she enters the contest concerned.


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

How To Contact Us

Should you have other questions or concerns or requests regarding this privacy policy, please call us at 020-8450-9131 or send an email to dpo@casio.co.uk. You can write to us at Casio Electronics Co. Limited, Harp View, 12 Priestley Way, London, NW2 7JD.