The Shop at Bluebird, an exclusive retail store on London’s Kings Road, has chosen Casio Projectors to help dress its shop for London Fashion Week.
Using a Casio Green Slim A251, The Shop at Bluebird will project an exclusive art project – a short film that will enhance the interior of the store, in line with its minimalist and industrial approach.
Launched in 2005, The Shop at Bluebird trades from an iconic Art Deco building on the Kings Road in London. A concept store that is designed to evolve, it features designer women’s wear, menswear and accessories as well as furniture, home accessories, gifts, books and music. It also has a spa and Beauty area, added in 2007.
“The Shop at Bluebird wanted a way to create a special moment for people when they visit, but with a device that is as stylish as the things they sell,” said Tim Gould, Head of Marketing at Casio UK. “They are also extremely conscious of the environmental impact of their technology, so the Green Slim was a perfect fit for the installation.”