Casio Electronics Ltd. announced today that it has entered into a two-year official partnership with Formula One team Scuderia Toro Rosso under the motorsport-inspired EDIFICE brand, as of January 2016.
Fronted by a team of dynamic young drivers including 18-year-old Max Verstappen, and racing prodigy Carlos Sainz Jr., Scuderia Toro Rosso is tipped for success in the upcoming F1 season.
With a brand ethos of "Speed and Intelligence" at its heart, Casio EDIFICE has a natural synergy with the world of motorsport. The continual evolution of the technology, functionality and design behind the collection, along with a focus on World Time, makes Casio EDIFICE an ideal match for Formula One, resonating well with motoring enthusiasts.
Scuderia Toro Rosso is powered by innovative technology, and is a hub for young racing talent in the Formula One circuit, making the team a perfect partner for Casio EDIFICE. As the official watch partner, the EDIFICE logo will feature on Verstappen and Sainz’s suits, on team kit, and on the cars’ noses.
Commenting on the newly-formed partnership, Executive Vice President Hiroshi Nakamura of Casio Electronics Ltd. noted, “This relationship with Scuderia Toro Rosso is something we are very passionate about. As a brand and as a team, they mirror the spirit of progression and youthful energy of EDIFICE, and we hope to grow and succeed together.” Franz Tost, Scuderia Toro Rosso’s Team Principale, added, “We are delighted to be partnering with a brand like EDIFICE that dynamically captures the spirit of technical innovation in the pursuit of advancements. We look forward to working with EDIFICE.”
Scuderia Toro Rosso will be a global partner of Casio EDIFICE, and will form part of promotional strategies worldwide.