This season Casio watch brand BABY-G are collaborating with SIBLING, the fashion label recognised for their innovative use of colour and for subverting traditional knitting techniques, on a series of limited edition customised pieces for the catwalk. This is the starting point for commercial collaboration next season.
Cozette McCreery of SIBLING comments on the collaboration:
'Taking the much admired and loved classic BABY-G the strap is a printed adaptation of our exclusive AW15 fair isle pattern in SIBLING Pink, a colour used with great effect by since launching in 2008. The watches (white base and black base) are fun and colourful summing up the SIBLING and BABY-G aesthetics perfectly.
Hannah Rowe of BABY-G adds:
'Now in its 21st year, BABY-G's retro futurist look is more relevant than ever. We have begun working on some exciting collaborations with like-minded artists, photographers and designers, such as SIBLING to bring colourful excitement to today’s leading-edge crowd. We love what SIBLING do immensely as they have the same charm, individuality and playfulness as BABY-G.'