Launching this summer, Casio G-SHOCK will be on the road, in a travelling pop-up trailer shop to support its retail partners. The stylish Pop-Up trailer shop, styled around Casio’s iconic premium watch, will contain interactive content, special products and promotions.
A new concept for the brand, the G-SHOCK Pop-Up contains iPad and headphone sets with video and interactive content for customers and fans to browse. Exclusive product available in the Pop-Up is still to be confirmed, but it is likely that there will be extended ranges of G-SHOCK Premium (Aviator and Master of G) and G-SHOCK Fashion collections (Crazy Colour) not otherwise available in the UK. Consumers visiting the G-SHOCK Pop-Up can enter a competition to win a G-SHOCK experience.
The first G-SHOCK Pop-up will launch from 30th June at Intu Lakeside, in co-operation with Fraser Hart. The second site will be Meadowhall in Sheffield in collaboration with Goldsmiths, appearing from the 8th July - 1st August. And from 4th - 17th August, the Casio G-SHOCK Pop-up will be situated in the Birmingham Bullring Shopping Centre, in partnership with Selfridges.