Paid Media Specialist


Job Title:

Paid Media Specialist

Job Type:

Full Time (35hrs p/wk), Permanent


Hybrid working: 2-3 days in office at HA9, rest working from home


About Company:

Casio is a leading multi-national electronics company which prides itself on launching innovative designs and leading technologies to both consumer and B2B markets.
Behind each innovative product are our core values of "creativity and contribution" which we apply to everything we do. This core value is also channelled through to our employees, as their "creativity and contribution" plays a fundamental part in Casio’s continuous success.

About the Role:

How you will fit in the company…

The Paid Media Specialist will drive growth by optimising Casio UK’s paid and organic channels including Paid Search, Affiliates, Paid Social, Display and SEO to drive high quality traffic and leads. This role will report to the Head of Digital.

The ideal candidate will be a self-starter who is capable of meeting deadlines and has the ability to work collaboratively in a team.

Key Responsibilities:
What you’ll be expected to do…

Primarily focusing on GSHOCK.co.uk and Casio.co.uk, you’ll be:

  • Support the Head of Digital in collating data and analysing performance.
  • Contributing to and executing an effective cross-channel digital acquisition strategy.
  • Generating website traffic with test & learn, data driven approach.
  • Derive insights on targeting, strategy and performance.
  • Managing 3rd party digital agencies effectively.
  • Identification of new digital channels and partners including new affiliates, to maximise reach across our target market.
  • Creation of performance marketing reports, pro-actively utilising tools such as Google Analytics, Tableau, BigQuery and Data Studio to visually represent KPI/ROI data.
  • Demonstrating fluency in campaign performance data; continuously looking for optimisation opportunities to drive conversions and growth.
  • Other ad-hoc tasks as required.

Person Specification:
What you will need…

  • Comprehensive understanding and hands-on experience in digital marketing channels such as GA, Performance Max (Google Shopping, Google Search), Paid Social (Meta Business Suite, TikTok), Display, Affliate Marketing.

  • Min. 2 years’ experience in performance marketing, retargeting and paid digital channels is essential.

  • Excellent understanding and expertise of Paid Social and PPC with proven results.

  • Experience in identifying new affiliate partners.

  • Keen analyst with proficient ability in Microsoft Excel

  • Demonstrate understanding and passion for representing the Casio brands.

  • Team player with a positive ‘can do’ attitude

  • Excellent planning and organisational skills with outstanding attention to detail.

  • Ability to show initiative and enthusiasm for constantly improving processes.

What’s in it for you…

  • 25 days annual leave plus Bank Holidays

  • Competitive Salary and OTE bonus scheme

  • Fantastic healthcare benefits from Day One

    • Private Medical Insurance via BUPA

    • Permanent Health Insurance

    • Medicash Health Plan

  • Death in Service (4x salary)

  • Excellent non-contributory Pension Scheme, up to 14%*

  • Employee Discount, up to 50%*

  • Anytime access to retail discounts at 200+ retailers (Reward Gateway)

  • Anytime access to personal development and training courses via LinkedIn Learning and eConsultancy


Don’t miss out on this fantastic opportunity to join our team!

Please send your CV and cover letter to careers@casio.co.uk, outlining your suitability for the role; highlighting key achievements in line with the job description.

We positively encourage applications for our roles from all suitably qualified and eligible candidates and are determined to ensure that no applicant or employee receives less favourable treatment because of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, pregnancy or caring responsibilities.

If you require us to make any reasonable adjustments for you from application onwards, please get in contact with us.