The Company

Casio Electronics is an equal opportunities organisation. Casio is also a leading multinational consumer electronics FMCG and company, which prides itself on launching innovative designs and leading technologies to both consumer and B2B markets. 

Behind each innovative product are our core values of "creativity and contribution" which we apply to everything we do. This core value is also channelled through to our employees, as their "creativity and contribution" plays a fundamental part in Casio’s continuous success.

The role

We are looking for a passionate Senior Brand Manager to join our dynamic Marketing Team in our North West London Office. As our Senior Brand Manager you will need to understand the watch market from a consumer and also a trade marketing point of view. This will allow you to deliver passionate and innovative marketing campaigns while keeping an eye on trade activity, while also driving sales through both direct and indirect channels.

This role will be perfect for someone who enjoys generating strategies and as a result that will grow Casio’s Timepiece market share, brand reputation and improve each and every customer experience.

Essential Duties and Responsibilities:

  • Build market intelligence and insight into consumer, retailer and competitor behaviour
  • Analyze how our brand is positioned in the market and target consumers insights
  • Measure and report the delivery and performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Drive communications of timepiece products via retailers, both online and offline
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
  • Management of the timepiece division PURE marketing budget
  • Provide efficient and effective support for sales division, as well as new opportunities e.g. pop up stores
  • Brainstorm new and innovative growth strategies
  • Align Casio around the brand’s direction, choices and tactics

Key relationships for this role

  • Divisional managers
  • Retailer marketing teams
  • Digital and Marcomms team
  • Events team
  • Product planning managers
  • External agencies as required across campaign and trade activity
  • Ambassadors and their management

Top Skills required for this role:

  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Highly creative with ability to think out of box
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Proven ability to develop brands and marketing strategies
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices
  • Show creativity
  • Project manage
  • Commercial awareness
  • Campaign Planning
  • X-functional sales and marketing working
  • Negotiating

We will offer you:

  • Competitive salary + bonus
  • 23 days annual leave + all the public bank holidays
  • An excellent non-contributory pension scheme
  • Private healthcare scheme with BUPA
  • Medicash health plan
  • Childcare vouchers
  • Eyecare tests
  • Company social events
  • Subsidised cafeteria on site
  • On site employee car park

If you are looking for a new exciting role and like the sound of this one, then our HR team want to hear from you. Please send your CV to Alica Osei: