The Company

Casio Electronics is an equal opportunities organisation. Casio is also a leading multinational consumer electronics FMCG and company, which prides itself on launching innovative designs and leading technologies to both consumer and B2B markets.

Behind each innovative product are our core values of "creativity and contribution" which we apply to everything we do. This core value is also channelled through to our employees, as their "creativity and contribution" plays a fundamental part in Casio’s continuous success.

The role

New Year, New opportunities! And at Casio we are on the lookout for a passionate and extremely organised Direct Channel Commence Manager, to join our dynamic Marketing team at our North West London Head Office. Your role will be to increase sales through our direct consumer channels, including websites and the G-Shock London retail store. Ultimately hitting P&L targets for store and online. This means analysing and securing suitable product, stock, pricing and promotions to hit sales targets. You will also be working closely with the G-SHOCK store manager and team to hit conversion and brand/service levels.

Your role is key to the Marketing Division, and it is a great opportunity for a motivated and commercially driven individual, who will focus on positively impacting our sales and consumer experience through direct channels. This role will also involve operating efficiently and effectively across product lifecycle, budget, activity planning and evaluation.

Essential Duties and Responsibilities:

Commerce Responsibilities

  • Set targets for stores and adjust forecasts based on performance and plans
  • Review results and adapt plans and strategies accordingly, working with trade and digital marketing teams
  • Understand and securing suitable product and stock inventory based on sales forecast
  • Develop operational capabilities in store e.g. EPOS system or repairs manual for staff or stock storage facilities
  • Develop appealing promotions that can be utilised online and in store e.g. watch trade in
  • Ensuring an omni-channel approach, aligned with the consumer purchase journey

Marketing Planning Responsibilities

  • Product lifecycle communications e.g. launch dates, EOL, price changes
  • Product sample requests and tracking
  • Budgeting & invoice control and tracking
  • Marketing reviews (Q’tly)
  • Workshops and planning meetings for marketing
  • Product management system updates
  • Marketing calendar ownership
  • Team admin as required

Key relationships for this role

  • Head of Marketing
  • Trade Marketing (visual merch) team
  • Digital marketing team
  • Product planning team
  • Timepiece Divisional manager
  • External operational suppliers
  • G-SHOCK London store manager and team
  • Senior Brand Manager Timepiece and product marketing managers across other divisions


Top Skills required for this role:

Commerce Responsibilities

  • Both online and bricks & mortar retail/sales experience
  • Target setting and forecasting experience
  • Stock inventory management experience
  • Analytical skills mostly Excel based
  • X-functional sales and marketing working
  • Negotiating

Marketing Planning Responsibilities

  • Project management
  • Budgeting and invoice processing
  • Team communications and running workshops & meetings
  • Organisational and tracking skills, mainly calendars and excel docs
  • Team working and relationships to maintain control

We will offer you:

  • Competitive salary + bonus
  • 23 days annual leave + all the public bank holidays
  • An excellent non-contributory pension scheme
  • Private healthcare scheme with BUPA
  • Medicash health plan
  • Childcare vouchers
  • Eyecare tests
  • Company social events
  • Subsidised cafeteria on site
  • On site employee car park


If you are looking for a new exciting role and like the sound of this one, then our HR team want to hear from you. Please send your CV to Alica Osei: