At a glance

The exclusive Baby-G collaboration with HELLO KITTY design incorporates the street graffiti art that was so popular in the 1970's, which was when HELLO KITTY first hit the scene. The band and face are decorated with BABY-G and HELLO KITTY graffiti street art that appears as if it was drawn with spray paint or a felt pen. The result is a street design with a really playful spirit. The HELLO KITTY trademark red ribbon on the face is both cool and cute. An original HELLO KITTY watch face like image, with the numerals 3 and 9 for the eyes, is impressed on the back cover of the watch. This new BABY-G/HELLO KITTY limited edition model is further distinguished by special packaging decorated with the same graffiti art as the product itself.


12/24 Hour Format

Times can be displayed in either a 12-Hour or 24 Hour Format.

Alarm Function

With Snooze function

5 Daily Alarms- each will sound every day at the time you set

Auto Calendar

Full auto-calendar (to year 2039)

Battery Life

2 years on SR726W × 2

Case/Bezel Material


Countdown Timer

A stopwatch that counts backwards: When 0 minutes, 0 seconds is reached, the timer emits a 10-second signal tone.

Display Illumination

LED light for the face (Full auto LED light, selectable illumination duration, afterglow)

Hourly Time Signals

The Hourly time signal causes the watch to beep every hour on the hour.

Neobrite Display

A luminous coating on the watch hands and index provides long-term illumination in the dark after only a short exposure to light.

Regular timekeeping

Analogue: 2 hands (hour, minute); Digital: Hour, minute, second, pm, date, day

Shock Resistant

Shock Resistant construction protects againt impact and vibration


Accurate measurement of elapsed time with a touch of a button

Measuring modes: Elapsed time, split time, 1st-2nd place times

1/100th sec stopwatch

Water Resistant

100 Metre/10 Bar

10 Bar Water Resistant means that the watch is also suitable for swimming or snorkelling

World Time

Displays the current time in major cities and specific areas around the world.

29 time zones (27 cities + coordinated greenwich mean time), daylight saving on/off


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