London, May 5th — CASIO ELECTRONICS CO. LTD., today announced the release of an exciting new product in their shock-resistant G-SHOCK series — the Special Edition M:i:III G-SHOCK. This exclusive new watch commemorates the release of the Hollywood blockbuster Mission: Impossible III and is worn by tough action hero, Ethan Hunt throughout the film.
CASIO’s G-SHOCK watches are built on a rock-solid, shock-resistant base and continue to raise the standards in performance, functionality and design. Their distinctive rugged look and intrepid styling — both products of CASIO’s relentless pursuit of performance — have made G-SHOCK watches a hit with young people all around the world.
CASIO’s shock-resistant G-SHOCK watches are a long-standing part of the Mission: Impossible story. The film’s unbeatable action hero, Ethan Hunt, wore a G-SHOCK in both M:i and M:i:II. It seems that Hunt and G-SHOCK have enhanced each other’s reputation for toughness.
Once again in M:i:III, which is released this week, Ethan Hunt wears a G-SHOCK. The Special Edition M:i:III G-SHOCK is being specially produced for the occasion, in commemoration of the release of M:i:III. Throughout the movie, Ethan Hunt wears the solar-powered radio-controlled G-SHOCK model MTG-910D. The special edition watch comes in highly original packaging featuring an “M:i:III” design.
The Special Edition M:i:III G-SHOCK watch has the following features:
· Radio-controlled, dual-region coverage (UK and most of mainland Europe)
· Solar Powered
· Shock Resistant
· World Time
· Time Recorder
· 5 Daily Alarms
· Water Resistant to 200m
The watches will be in available exclusively from H Samuel stores from May 11th 2006, with a retail price of £149.99, H Samuel Sku reference 5602351.
About Casio
Casio Electronics Co. Ltd. is one of the leading consumer electronics companies in the world. Since its establishment in 1957, Casio has been at the forefront of the development of electronic calculators, timepieces, digital cameras, mobile presentation devices, musical instruments, LCD TVs, pagers and other communications devices. Casio's corporate activities are guided by the mott "Creativity and Contribution."
For more information visit the web site at www.casio.co.uk
About Casiology
CASIOLOGY is the inspiration behind CASIO’s products – from the initial design through to the finished item. It means CASIO creates products that use precision and technology that not only perform better but actually open up possibilities for the user. CASIOLOGY is what is inside all CASIO products that make them uniquely CASIO.
For further press information, please contact:
Kate Harris
Firefly Communications
kate.harris@fireflycomms.com or 020 7386 1536