| FEBRUARY 21, 2006, LONDON, UK -- CASIO ELECTRONICS CO. LTD., in conjunction with its parent company CASIO COMPUTER CO., LTD. announces the release of the latest addition to its EXILIM ZOOM digital camera series with the stylish, compact, and high-resolution EX-Z850. Offering high quality 8.1 megapixel photos, the EX-Z850 includes a 3x optical zoom, and offers both manual aperture and shutter speed priority AE options for advanced users who prefer to create customized images. The impressive 2.5” Super Bright LCD generates approximately 1,200 cd/m2 of luminescent output, making the monitor even easier to view when outdoors.
The EX-Z850 includes the latest version of the EXILIM Engine, featuring the Anti Shake DSP which considerably reduces the incidence of blurred images due to shaky hands or moving subjects, so you only have to worry about which shots to take, not how they will come out. In response to user’s high demand, the EX-Z850’s Super Life Battery supports 440 shots per charge*, providing convenient, long-lasting usability.
Notable new features on the EX-Z850 include flash functions for a variety of settings and situations, including; Rapid Flash, which enables three flash photos in only one second to completely capture a given moment; Soft Flash, which prevents overexposure of subjects photographed up close; and High Power Flash, which ensures that subjects are properly illuminated even when photographed as far away as approximately 12.1 metres. The EX-Z850 also includes Revive Shot, which refreshes faded colours of old photos by bringing them back to life in digital format, automatically adjusts for obliquity even when photos are shot while still in the album.
The EX-Z850 represents the latest technology and functions the EXILIM digital camera line has to offer. Easy to use automatically or customizable to user specifications, this camera offers the stunningly high quality images and versatility that comes only from CASIO.
*according to CIPA standards
8.1 megapixel CCD and retracting 3x optical zoom lens enable high resolution photography
Large 2.5 inch, super bright TFT LCD display with 1200cd/m2 brightness*1 for easy viewing outdoors; also includes optical viewfinder
SUPER LIFE Battery allows up to approximately 440 still images*2 per charge on CIPA standards
The EXILIM Engine features the Anti Shake DSP, which reduces blurring caused by shaky hands or moving subjects
Once powered on, the camera is ready to take pictures in approximately 1.0 second*3
After the shutter is pressed, the image is recorded almost instantly, with only an approximately 0.005 seconds*4 release time lag
High-speed picture playback of approximately 0.1 seconds interval release time lag
Subjects appear brightly on the display monitor even under low light conditions, enabling easy shot composition
Manual aperture and shutter priority AE options can be set quickly via a convenient mode dial for customized photographs
White LED light enables both still images and movies to be taken in low light conditions and acts as an AF assist light
“Rapid Flash” enables three consecutive flash photos in one second
“High Power Flash” compensates for objects to be taken in poorly illuminated areas up to 12.1m away*5
“Soft Flash” prevents over exposure when taking shots in Macro, etc.
“Revive Shot” refreshes the colors of old, faded photos and saves them in digital format
Zoom Continuous Shutter creates a shot within a shot—user selects area of image to zoom, taking 2 images with a single press of the shutter
The 34 scene “BEST SHOT” enables selection of the appropriate camera setting for still images via a sample image menu
The “Quick Shutter” function reduces mistakes by enabling simple and easy high-speed focusing
The “Auto Macro” mode allows for automatic switching between macro and auto focus modes
The “9-Point Multi AF” clearly indicates areas in auto focus when photographing subjects with multiple focus points
The one-touch “EX” button allows easy manual adjustment of multiple camera settings on one simple screen
The “Direct On” button allows quick startup in both shooting and playback modes
Equipped with a cradle for charging batteries and easy connections to AV equipment / PCs
*1 set at maximum brightness, measured in centre of screen
*2 when display is set at standard brightness
*3 using internal memory, with internal flash turned off
*4 with internal flash turned off
*5 using ISO1600
EXILIM is a registered trademark of CASIO COMPUTER CO. LTD.
Any other company or product names are registered trademarks or trademarks of those companies.
Specifications are subject to change without notice.
Greg Morrison,
FIREFLY COMMUNICATIONS
Tel: +44 (0) 20 7386 1462
E-mail: greg.morrison@fireflycomms.com
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