LONDON, February 12, 2008 – Casio Computer Co., Ltd., announced today that it will be exhibiting at the world’s leading watch and jewellery show, “BASELWORLD 2008,” held from April 3 to 10, 2008 in Basel, Switzerland.
The theme of the Casio timepiece booth in palace 3 at BASELWORLD 2008 will be “Moving time forward: Intelligent timing, Smart Design, Unrivalled brands.”
Themed display collections will include; the brand new EDIFICE range of metal watches, equipped with time measurement functionality and embodying the pursuit of speed. OCEANUS watches feature full-metal cases, solar-power and radio-controlled for unrivalled accuracy, with their high quality designs themed on the ocean; shock-resistant G-SHOCK watches, a line up that celebrates its 25th anniversary in 2008; and outdoor PROTREK watches featuring outstanding sensor capabilities for outdoor pursuits.
The exhibit will convey Casio’s unique approach to watch development, which aims to provide new benefits to users through combining the company’s proprietary timepiece movements, which make the most of digital technologies, and its superb designs, which use the special features of those movements displayed in both digital and analogue displays. Casio has a distinguished history in the timepiece business, starting in 1974 with the release of the “Casiotron,” the world’s first digital watch with a fully automatic calendar.
Since then, Casio has combined a passion for originality with its advanced digital technologies delivering many new watch functions, including world time, data bank functions and sensor-based measurement. Casio watches have consistently delivered an entirely new sense of quality. Today, the company continues to develop desirable new products that provide new value by combining the latest digital technologies with impressive designs that deliver an attractive look and feel. Casio’s greatest innovation in the field of timepieces is its technologies for solar-powered, radio-controlled watches. The company’s solar-powered drive systems work with even the smallest amount of light, and its radio-controlled technology ensures that the wearer never has to manually adjust the time.
For UK inquiries about products displayed at BASELWORLD 2008, please contact:
Casio Electronics Co. Ltd.,
Unit 6, North circular Road,
London.
NW2 7JD
Tel: +44(0)20 8450 9131
- ENDS -About Casio
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2007. News and product information from Casio is available at www.casio.co.uk
Casio is a registered trademark of Casio Computer Co. Ltd. Any other company or product names are registered trademarks or trademarks of those companies.
Specifications are subject to change without notice.