Press Releases

Motion analysis technology reduces photo blur and enables Auto Tracking AF function
Built-in camera shake compensation uses mechanical CCD shift technology

London, 9th January 2007 – Casio Electronics Co. Ltd., and its parent company Casio Computer
Co. Ltd., announced today the release of the 7.2-megapixel EXILIM Hi-Zoom EX-V7, the most
powerful zoom yet in the stylish EXILIM® series of compact digital cameras. This new model is the
world’s slimmest digital camera with a 7x optical zoom lens*. Thinness is a defining quality of the
EXILIM line, and the EX-V7 is no different as it easily fits in a shirt pocket or small handbag.
* As of January 8, 2007, for digital cameras with a zoom ratio of 7x or above. Based on a Casio survey.

In recent years, a number of compact, high-performance digital cameras have appeared on the
market, but the trade-off between zoom power and camera size was evident in those models.
Users who wanted to capture subjects at a distance have had to buy bulkier cameras. Others have
made the hard choice to sacrifice zoom for portability.

The new EXILIM Hi-Zoom EX-V7 solves this problem, giving users the best of both worlds. It
packs a cutting-edge, non-protruding 7x optical zoom lens in the same stylish body and compact
size that people expect of any Casio EXILIM. At last, an exceptionally portable, great-looking
digital camera with a powerful zoom lens — just what the world has been waiting for.

The new camera also introduces an innovative function for reducing photo blur, made possible by
mechanical CCD shift technology. It also combines Casio’s Anti Shake DSP, which reduces blur
from shaky hands or a moving subject by using higher ISO sensitivity and faster shutter speeds,
with new motion analysis technology that uses the most appropriate ISO sensitivity and shutter
speed to capture a moving photo subject. The new motion analysis technology is built into the new
EXILIM Engine 2.0. Even at high zoom settings, the EX-V7 reduces most occurrences of image
blur. From first-time photographers to seasoned pros, everyone will love this latest photographic
marvel from Casio.