April 7th, 2008, London, UK – As part of its 25 year anniversary Casio G-SHOCK has launched an exclusive social networking site providing a platform for unsigned artists/DJ’s to showcase their music, engage with each other and get exclusive first looks at limited edition G-SHOCK watches.
The Burlington Project site went live at the beginning of April and is a definitive guide to the underground clubbing scene in cities across the UK and an information resource for labels, producers, DJ’s and those interested in the electronic music scene.
The Burlington Project will promote both undiscovered talent and signed artists by allowing users to create their own profile pages to showcase their music. It will also allow individual clubs and promoters to share information on forthcoming events and provide exclusive updates through their individual pages and networking groups.
The networking site will operate as an online community and in addition to allowing users the opportunity to create their own profiles, upload and share their music, The Burlington Project features networks/groups, and an events and news section providing all the latest information on electronic music from around the UK. The site allows you to rate and stream mixes from anyone that has uploaded them.
Tim Gould, Head of Marketing at Casio said, “we wanted to create a place for people to visit that shared a passion for this type of music. As a brand Casio G-SHOCK has always had its roots in the emerging music scene and what better way to celebrate its 25th anniversary than by giving something back to clubbers, DJ’s, promoters and producers who have always supported G-SHOCK.”
The Burlington Project has been set up with DJ Ryan O’Gorman and to celebrate they threw a launch party on April 5th. Ibiza cave party organizers and We Love Space residents Vitalik hosted the event at Cable Street Studios for what was effectively a small-scale electronic music festival.
Vitalik took over Unit 7 with Union DJS in room 2and D-Late in C4. The G-SHOCK bus was rocking the street with the Size Doesn’t Matter boys wielding their 7 inches of funk soul and rare groove. The courtyard was turned into an animate visual arts canvas with live VJ’s and graffiti artists.
For further information please visit www.burlingtonproject.co.uk
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About Casio Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2007. News and product information from Casio is available at www.casio.co.uk Casio is a registered trademark of Casio Computer Co. Ltd. Any other company or product names are registered trademarks or trademarks of those companies. Specifications are subject to change without notice. For further information on Casio G-SHOCK and The Burlington Project please contact Jonny Vale at Radiator PR on 0207 400 1125 or e-mail: jonny@radiatorpr.com, |