June 2005 – CASIO today reveals the inspiration that lies at the heart of all of CASIO’s design, styling, and innovation as it unveils, for the first time, CASIOLOGY. This event marks a major milestone in CASIO’s history and aims to provide you with an insight into the inspiration behind CASIOLOGY.
CASIOLOGY is a highly creative campaign which is re-energising the CASIO brand, making it more desirable and inspirational. It is an extremely exhilarating time for consumers as the CASIOLOGY ethos focuses on creating products that bring real emotional rewards for those using them. Consumers will be truly uplifted by the range of stylish, ‘CASIOLOGY inspired, CASIO created’ products that will be hitting the shops very soon.
Speaking about CASIOLOGY, Mark Bernard, marketing director at CASIO, commented: “There are an exciting few months ahead where we will help shift the emphasis from tactical, product based activity to bold and challenging brand communication.”
David Bell, CEO, CheethamBellJWT added: “CASIO has moved a long way since its 80s image and over the next few years we aim to make people aware of this through the CASIOLOGY brand campaign, which is an exciting and original campaign for CASIO. CASIO is an innovative and respected brand and we are proud to be working with them during this exciting and groundbreaking time.”
The agencies who are working on implementing various elements of the CASIOLOGY campaign are CheethamBellJWT and its in-house design agency Germ Creative Consultants; retained PR agency Firefly Communications; and media-buying agency, Vizeum.
To view Casiology in marketplace, click
here.-Ends-