– CASIO Electronics Co. Ltd was granted ‘Business Superbrand’ status by the internationally recognised ‘Superbrand’ organisation. An independent and voluntary council of experts form the worlds of business, marketing and communications grant the status to a very select few brands that qualify for inclusion in the programme.
Mark Bernard, director of marketing, CASIO, commented: “This prestigious award comes at a very exciting time for CASIO. We have only recently launched CASIOLOGY, a new brand campaign for the UK; and we expect that it will propel us from the status of Business Superbrand into business mega brand over the coming year. Consumers and businesses alike are now able to see why CASIO’s products look, feel and work as they do – it’s all down to CASIOLOGY. Only the most deserving brands attain the credential of being a Superbrand and feature in the Superbrand programmes. All of us here at CASIO are absolutely thrilled.”
The eminent individuals and opinion leaders who make up the judging panel were invited to grade a short list of over 1,000 candidates for ‘Business Superbrand’ status. The shortlist was drawn from thousands of brands.
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