G-SHOCK exhibit historic collection of brand collaborations at Europe’s largest sneaker festival and host grime’s MVP Ghetts at its East London store – Saturday April 30th※1*1

G-SHOCK is back in Session with Crepe City collaboration

April 19, 2016

G-SHOCK is back in Session with Crepe City collaboration
LondonApril 2016 – G-SHOCK is set to collaborate with Europe's largest Sneaker Festival,Crepe City, at their 30th April Event at East London’s Truman Brewery. 20 steps away in G-SHOCK East, Grime sensation Ghetts will be shutting up shop for a series of sets through the course of the day.

The world’s toughest watch brand will take up residence at Crepe City to showcase of some their best collaboration timepieces from the world of streetwear over the past decade, from Huf to The Hundreds. Sitting alongside the most sought-after sneaks on the planetG-SHOCK will be displaying the wristwear that launched thousands of collections, in a unique celebration of street culture.

Just around the corner, G-SHOCK Sessions will make a long-awaited return with Ghetts -(FKA Ghetto, real name Justin Reginald Clarke Samuel). Touted as one of the most talented grime artists on the scene - having been nominated for three MOBOs and awarded the Hardest Working Artist at the AIM Awards - he credits much of his success to his label, Disrupt, and is notorious for his fast flowing, hard hitting lyrics and unique brand of Syllable Rhyming which has garnered critical praise and respect amongst his contemporaries. 

"G-SHOCK has long been a supporter of the Grime scene. I did a couple of Sessions a few years ago when I was starting out in my career and I’m blessed to be invited back again toperform in the store to a crowd of music heads and loyal followers,” says Ghetts. Platforms like this allow Grime to transcend its own genre and reach a deeper and wider audience. The internet has helped massively and now with brands chipping in, there is sure to be good times ahead for Grime.”

Co-founders of Crepe City, Ron Raichura and Morgan Weekes say of the partnershipWe started Crepe City in 2009 out of pure love for the UK trainer scene and rare shoesWorking with G-SHOCK for the festival just makes so much sense to usFor sneaker heads, matching your outfit to your sneakers is just part of everyday life and your watch is part of this. G-SHOCK’s classic range has so many models and variations of colourways, and the brand hashad a real authority in street style ever since the early 90s so we are really pleased to be working with them.”  

Tim Gould, Casio UK Head of Marketing said: This partnership with Crepe City is spot on for G-SHOCK – we’re proud of our heritage in street culture and the sneaker community has always been one of our most passionate supporters. We’re excited to welcome Ghetts back to the G-SHOCK East store for this event – he’s a dynamic and authentic talent, and as a Sessions alumni it’s been fantastic to watch him grow as an artist. We know he’ll make this an unmissable G-SHOCK Sessions event.

Kicking ofat midday, G-SHOCK East will have DJs in store throughout the day with Ghetts performing two sets starting at 14:00 and 16:00. Entry is free and will be on a first come, first serve, basis with a one in one out policy in place once maximum capacity is reached. As an added bonus G-SHOCK will be offering customers an exclusive discount on its entire range and Brooklyn Brewery will be serving up beer to over 18s.

Keep and eye out on Twitter and Instagram for watch and footwear competition and giveaways: 

 

Twitter: @GSHOCKUK 
Instagram: @GSHOCK_UK
Twitter & Instragram: @CrepeCity

For more information, please contact

Nick Anstee

NickAnstee@thisismission.com

+44 (0)207 845 7800

News Release