20th March 2014, Casio G-SHOCK London

March 20, 2014

20th March 2014, Casio G-SHOCK London
G-SHOCK Celebrates Collaboration with maharishi 19th March

Last night maharishi and G-SHOCK celebrated their collaboration with a party next door to the G-SHOCK East store, East London.

With DJ’s including Seb Chew, Rory Milanes and Vegyn taking to the decks whilst crowds gathered and enjoyed the vibe. Celebrities in attendance included; Troy, Ashley Walters and Tosin Cole, as well as the fashionable, urban elite. Guests chatted to maharishi’s founder Hardy Blechman whilst sipping on Skyy Vodka cocktails Wild Head cocktails and Poison Head beer.

This is the third time the brands have worked together on a special limited edition G-SHOCK model. This new collaborative limited edition timepiece has pushed the boundaries of G-SHOCK’s print technology and developed the ability to print patterns on an even greater surface area of the watches strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible.

To coincide with the launch of the new maharashi collaboration a short concept film will be released on the 20th March. This film is a continuation of Pacifist Preppers: Part I, directed by Norbert Schoerner, produced by Oz Thakkar, animation by Liam Brazier and starring Ricki Hall. The short film and DPM / camo pattern reinforce the concept that camouflage has its roots in nature and art rather than the military; a concept that Hardy Blechman spent nearly a decade researching before publishing his findings in DPM: Disruptive Pattern Material An Encyclopedia of Camouflage in Nature, Military & Culture.

The GD-X6900MH will be available in April priced at £150. They will all be available at Casio London, G-SHOCK East and www.casioonline.co.uk.


For more information, please contact

For imagery or samples please contact sophie@wearevillage.com

www.g-shock.co.uk

News Release