Edifice Release new Infiniti Red Bull Racing Collaborations

March 28, 2014

Edifice Release new Infiniti Red Bull Racing Collaborations
Edifice Release new Infiniti Red Bull Racing Collaborations

Ensure you start the F1 season in true style this year with Casio Edifice’s latest Infiniti Red Bull Racing collaborations. With inspiration taken from the fast paced world of the reigning F1 champions, the SS14 collection will ensure you’re always one step ahead.

In a world where every split second counts, Casio and Infiniti Red Bull Racing share a similar vision – to provide the most accurate technology, with precision engineering at the very core.  It’s this focus which ensures both Edifice and IRBR are always ahead of the pack; with Edifice on their wrists, last year saw Infiniti Red Bull Racing crowned F1 champions for the 4th consecutive season.

This latest collection’s story starts early last year. Just as Adrian Newey started designing this year’s RB9 car months ago, Casio Edifice’s engineers were busy refining their designs. In constant conversation with the Infiniti Red Bull Racing team throughout the season, the Edifice engineers were able to gain unparalleled feedback from the frontline of the sport and tweak their designs accordingly. From the increasingly slim-line design to ensure the pit crew cannot snag their watch, to the mineral glass covering, reinforced to withstand even the most impactful blows in the garage.

With Singapore, Abu Dhabi and now Bahrain all hosting races after the sun’s gone down, the Infiniti Red Bull Racing team also feedback on the desire for a wider range of black models. As a result, the SS14 collection is Edifice’s first to have three black watches. Providing the team with subtle timepieces that blend in with these working environments, whilst full LED illumination ensures perfect visibility, whatever the time of day.

These new collaborative watches bring together two brands which are at the forefront of technical design innovation, creativity and speed. So before you take on the roads this year, ensure Edifice is there for the ride.

The Casio Edifice x Infiniti Red Bull Racing SS14 collection is in store now


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