G-Shock unveil one month flash store in London’s iconic retail store, Selfridges

LONDON, 16th May 2011 - G-Shock are proud to announcean exclusive partnership with one of London's most iconic shopping destinations, Selfridges.

Located on the menswear floor, a pop-up retail space will open to the public from the 18th of May to the 18th June, giving style setters and the fashion conscious an opportunity to check out and purchase all new G-Shock timepieces, exclusively from the S/S 2011 range.

Following the huge success of the G-Shock East and West stores, the new retail outlet in the heart of the capital's shopping epicentre will also offer the models that have become synonymous with rugged durability and fashion forward design. Everything from the Crazy Colours, Origin, G-Rescue, Jason and Round collections will be available priced between £85 to £130.

Tim Gould, Head of Marketing for Casio UK commented "The new pop up store offering is a really exciting one for us. Not only are we in London's shopping Mecca but the public will have access to the very best G-Shock products the brand has produced. We hope they enjoy it."

For more information please contact the G-SHOCK press office at Frank PR on gshock@frankpr.it or call the team on 02076936999

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