Casio takes to the road with Punch Taverns17 October 2011
Kicking off last week in Newcastle, Casio announced that it will be exhibiting at Punch Taverns UK wide roadshows for licensees. The eleven events will be taking place throughout October and November in Newcastle, Leeds, London, Birmingham, Chester, Bolton, Luton, Nottingham, Edinburgh, Exeter and Bristol. The series of shows provide invaluable business advice and ideas, designed to help more Punch licensees than ever boost their businesses. Punch Taverns is hoping to attract 45% of its 5,000-strong leased estate to the road show for new trading ideas, new sales, support and advice.
Exhibiting alongside Casio Preferred Partners, Casio's EPOS Solutions will be offering a cost effective management solution, tailored to meet individual pub needs and increase productivity.
Stephen Martin, Marketing Manager at Punch Taverns, explains "The roadshows are an exciting time for our business, bringing together our licensees, to share many new ideas and innovations, including the latestEPOSsolution from Casio Electronics. We look forward to a busy couple of months. "
Guy Boxall, Senior Product Marketing Manager at Casio, explains "We strongly believe these shows are the biggest of their kind in the industry. We received excellent feedback from all of our partners involved last year and we are very pleased to be involved again this year. We are looking forward to demonstrating how Casio's EPoS Solution can add real value to the licensees' businesses."
The Casio QT series is an innovative EPOS Solution which offers the ability to 'build-on' as new requirements are identified. As the number one choice of EPOS for the Punch Taverns estate, each solution is delivered in partnership with our preferred partner network, and offer a scalable system that integrates a fast and efficient front-of-house service with a comprehensive back office management solution.
Reflecting on the three events held so far, Casio and Punch Taverns have seen a significant interest from licensees looking for improved management controls on which to base key business decisions. This, coupled with the exciting new SMS, loyalty and email marketing features of the Casio range, should give licensees a more progressive method of engaging with their target consumers. Through continual improvement and a firm understanding of the hospitality trade, Casio and Microtill have been well placed to ensure each system has met with the individual need of the business.