Launching a new era for London’s Tin Pan Alley

Denmark Street, affectionately known as London's Tin Pan Alley, has been transformed with the opening of a new-look Musicroom store, heralding the start of an exciting new era for London's music scene.

To celebrate the launch, an exclusive event for London's media and the music press was held at the new store on 1st December.  In traditional Denmark Street style, the event became a launch-pad for new talent, and VIP guests were entertained by up-and-coming artists Will And The People, with their unique modern twist on vintage sounds, likened to a mixture of the Police and the Specials, and Josh Bailey, pianist with UK hip hop sensation Chipmunk.

The store at Number 11 Denmark Street has been designed to be bright and inviting to music enthusiasts at all levels, breaking down barriers that can make specialist stores intimidating.  Opened in partnership with Casio Electronics, it showcases the first ever Casio Music Studio, a dedicated shopping space for all of Casio's high quality musical instruments, including the latest Casio digital -pianos and keyboards, aimed at everyone from beginner to professional.

Denmark Street started its rise to notoriety in the 1920s but it was the 1960s before it became synonymous with everything music, with its studios nurturing and recording many great music legends.  The Beatles, David Bowie, Jimmi Hendrix, Elton John, Stevie Wonder, Noel Gallagher, are just a few of the greats from the Street's hay-day.

Simon Pollard, Managing Director at Musicroom, said: "Denmark Street is the perfect location for our new store.  It is steeped in musical history and many a would-be rock star has walked the dusty pavements hoping for their big break.  Our new store at Number 11 has a huge selection of musical instruments to suit everyone's aspirations and will breathe new life into the street.  It complements perfectly our second store on Denmark Street, which is packed with sheet music and song books from the great stars, all perfect gifts for Christmas."

Andy Carvill, Casio Music Divisional Manager added: "We are all very excited about this partnership with Musicroom and very proud of the first Casio Music Studio and the commitment it represents to the music industry by Casio."