April, 2008, London, UK – Casio announces sponsorship of SEAT Sport UK BTCC team 12th March 2008. Casio Electronics has signed a deal to become a primary sponsor of SEAT Sport UK for the 2008 HiQ MSA British Touring Car Championship (BTCC) which begins on 30th March at Brands Hatch. 2007 saw SEAT win the BTCC Teams’ title with drivers Jason Plato and Darren Turner regularly taking podium places. In what is anticipated to be an even more successful year, Casio will have brand presence on both SEAT Leon TDI race cars and clothing of all SEAT Sport UK drivers throughout the 2008 season.
Tim Gould, Head of Marketing for Casio UK says: “As one of the most successful motorsport teams in the country, SEAT Sport UK is the ideal partner for Casio, with our heritage in producing high-performance, motorsport-inspired watches. The team had a storming 2007 BTCC season and we’re looking forward to supporting them in 2008.”
Scott Dennis, SEAT UK Motorsport and Events Manager says: “SEAT is a dynamic, design-driven, sporty brand. We want to work with partners that reflect this brand image. Casio’s high performance range of watches combine style with impressive technology, making them perfect for motorsport fans.”
The partnership marks the hero launch of the WVQ-570E-1AVER, the latest model in the Casio Chronograph collection. The WVQ-570E-1AVER is a 4-motor Chronograph high performance watch in the yellow and black SEAT colours. It features carbon fibre pattern styling on the face and Wave Ceptor technology for perfect timing, automatically adjusting to time changes.*
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About Casio Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realise its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, cellular phones, electronic dictionaries, calculators, musical instruments, system equipment, and electronic components such as LCDs. The Casio Group employs more than 13,000 people worldwide, shipping over 100 million products per year, with net sales of 620 billion yen (approx US$5,260 million) in the fiscal year ended March 2007. News and product information from Casio is available at www.casio.co.uk Casio is a registered trademark of Casio Computer Co. Ltd. Any other company or product names are registered trademarks or trademarks of those companies. Specifications are subject to change without notice. For further information, images or review samples please contact:
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